I was delighted to moderate a panel this morning as part of Social Media Week. The topic was " Making the Brand: Social Media for the Long Haul " and the panelist were Ian Shafer, CEO of Deep Focus ; Brian Morrissey of AdWeek and Gary Vanerychuck of Wine Library TV . We trashed a few brands, challenged a few pet notions and figured out how to solve absolutely everything, in about two hours. Don't believe me? Watch the video of the proceedings at Ustream .tv , and then continue the conversation on Twitter at #mtb09 , or comment below. We got the ball rolling with the Powerpoint above. History will pass before your eyes in fewer than 30 seconds, or more, depending on your click rate. Cross posted at Epicenter . Related articles by Zemanta Making the Brand - Social Media for the Long Haul (webmetricsguru.com)