I've never had a cronut, to begin with. Full disclosure: I'm pretty pissed off about this. But no matter. The cronut might be delicious, but that's incidental. There's money in cronuts, and not in the paltry, $5 over-the-counter price. Like any rare commodity, the cronut is ripe for speculation, and I want in.
The cronut, for the uninitiated, is the bakery industry's version of the iPhone: nothing looked anything like it before, and now everyone wants to get into the act. To aficionados, the cronut is nothing less than the perfect union of a croissant and a donut and — based on drooling reviews — quite a bit more.
If only there were more.
(Read the full post on LinkedIn)