The New York Times Sets It Free
T he New York Times' decision to stop charging for content that had been behind the "TimesSelect" firewall is good news for fans of Maureen Dowd, Frank Rich and 21 of their columnist colleagues. And it is more compelling evidence that charging the customer directly for online content is not a winning strategy. TimesSelect was generating about $10 million a year, the newspaper reports, “But our projections for growth on that paid subscriber base were low, compared to the growth of online advertising,” said Vivian L. Schiller, senior vice president and general manager of the site, NYTimes.com . Even television, the epitome of an ad-supported medium, found ways to charge for some content, even things that had once been free. But TV spread like kudzu only because it was all free all the time Couple that with the announcement yesterday that AOL was moving its senior managers from Dulles, VA to New York to be closer to the ad industry -- to say nothing of its new strategy of te...