The New York Times Pricing Scheme: Dumb, or Brilliant?
Among the harsh criticism heaped on the New York Times for having the audacity to introduce a digital subscription model is that the pricing tiers are confusing, or self-defeating because they leave gaping holes for readers to game the system and thus make anyone who doesn't feel like an idiot. I'm normally sympathetic to this kind of argument. It's why I avoid roll-your-own fixed priced restaurant menus, convinced I will get screwed because I won't be able to reel in the best value from that sea of possibilities. In other words: Complex pricing blocks the road to assessing value. Daring Fireball's always insightful John Gruber puts it this way : One thing many companies — in any industry — can learn from Apple is the importance of simple pricing. If you make it easy for people to understand how much they’re paying, and what they’re paying for, it is more likely that they’ll buy it. Or perhaps this is driven more by the converse: if people are confused...