Sunday, June 22, 2008

NBC Plays It Safe By Tapping Brokaw for "Meet The Press"

In a bid for stability over reinvention NBC has tapped former nightly news anchor Tom Brokaw to take over hosting duties for "Meet the Press," the Sunday public affairs program whose long-time moderator, Tim Russert, died unexpectedly 10 days ago.

NBC said Brokaw would moderate MTP through the 2008 presidential election.

The choice of gravitas over what might otherwise be seen as an attempt to attract another -- or at least an additional -- demographic is significant because NBC has an unusually deep bench of seasoned on-air political interviewers and commentators who ply their chair-bound trade nightly on MSNBC -- unlike any of the other networks, who do not have cable counterparts.

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