Donny Deutch says it's "Brilliant" and since he's pretty brilliant himself that means more than a little something. The new Nike ad with Tiger Woods can be described in a number of other ways — "Jarring," "Attention-getting," "Bold," as well as "Crass," "Manipulative" and "Unfortunate." Five of those adjectives, even the pejoratives, are probably fine with the Mad Men crowd, who dispassionately craft immersive messages that target our passions. The more difficult the message (Cigarettes are cool, Cars you can't drive as fast as they go on TV are cool, The Jonas Brothers are cool) the bigger the challenge and, when successful, the sweeter the victory. Woods has re-entered the real world via the unreal world that is the Masters Tournament. This makes perfect sense to me, as do all of the things that deliver us to the place where we can drop the subject. I am not sure who the audience is for this, though, an...